This was probably the most extensive project I worked on with Inapub. The company provides a full digital package for UK licensees. With Inapub’s team I redesigned their clients’ portal. With the system licensees can update their venue’s offering: food, drinks, events, image gallery and much more. It also enables pubs to post on various social media sites with minimal effort, saving them time and money.
Our research showed most licensees are intimidated by complex online platforms. Pub owners want something powerful yet easy to use. They also wanted to be able to make daily updates from their mobile devices.
The new design now offers full functionality on large screens, including creating and managing accounts. On mobile devices the interface focuses on popular daily tasks done on the fly, for example updating events or editing their menu with a daily special.
We ran several workshops and developed the new interface in stages, accommodating technical needs and prioritising areas based on their importance.
To assist new customers of any technical background I also prepared a user manual.
I designed a storyboard for a promotional video showcasing the new portal.