Recently we pitch for an engagement framework for meeting. Those meeting are sadly known for attractive for their sandwiches more than they are for their content or relevance. Its a missed opportunity and clearly there is a need to a complete new brand and idea.
Our concept was about change. Change in what those meetings offer, change in how their are perceived, change in participants’ knowledge. We called it Matemorphosis. Branding in a sphere made of colourful planes. The brand is a shape in motion and can transform easily.
Content framework is, for once, not digital (well, some is) but focuses on human interactions. What can beat passionate debate or a tricky quiz?