
User interviews' results

Data analysis and positioning map of the profiles

Four personas emerged from the data

New UI design based on prototyping by the client - the perfect collaboration



The client is a innovative startup that developed a different lotto-based game. They asked to redesign their game (optimised for tablet). Firstly I carried an extensive 6-weeks research that included stakeholders’ interviews, market research, user testing and deep analysis of their current game. It was concluded that while the concept of a lotto game is familiar, this new game is fresh and needs careful design so players always feel they know what is their goal and kept engaged. I introduced a new contemporary interface design based on the key conclusions from the initial testing. The game UX was constantly drafted and tested to ensure UI is clear and intuitive.