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The brief was one of the hardest to solve. We were asked to generate interest in the existing guidelines for acne care, which is, to be completely honest, a dry boring table, that doctors don’t care much about.
A fun game was our answer. The task is simple. Treat as many patients quickly and efficiently before the time is up. Users learn about the recommended treatments as they play.
The game was first used in an international exhibition on 2012. It was an immediate hit. Made it close second for the PM awards.
Available online soon